Don’t forget to put product media in your marketing mix
We all know the traditional advertising channels like radio, TV, Internet and press ads. The last few years, however, a new medium for advertising has confirmed its position – Product media.
Product media are all products you can put your logo or message on – with your choice of color and design – created to communicate your message, vision or brand.
Many people might still associate product media and promotional products just with pens and t-shirts with a logo on it, but this medium is so much more. If you succeed in choosing the right product for the message you want to convey, both visibility and the lifespan of the medium may have an immensely positive effect for you and your brand.
Why choose product media?
Measuring the result of an investment is important. What do we get in turn for the investment we have made? A good way to measure this when it comes to product media, is view frequency. This will tell us about how many unique views your logo or message will have on average.
Here are some examples:
- Jacket 3500 views
- Cap 3000 views
- T-shirt 2000 views
- Pen 5000 views
- Bag 4000 views
In fact, another survey conducted by Svensk bransjeforening for profil- og reklameprodukter showed that as much as 88 per cent remember who gave them a promotional product after 12 months.
Some things to keep in mind when ordering promotional products: